{"id":1493,"date":"2021-11-23T17:07:38","date_gmt":"2021-11-23T17:07:38","guid":{"rendered":"https:\/\/ecosoft-sibiu.ro\/?p=1493"},"modified":"2021-11-23T17:07:38","modified_gmt":"2021-11-23T17:07:38","slug":"ce-ar-trebui-sa-contina-un-site-web","status":"publish","type":"post","link":"https:\/\/ecosoft-sibiu.ro\/en\/2021\/11\/23\/ce-ar-trebui-sa-contina-un-site-web\/","title":{"rendered":"Ce ar trebui s\u0103 con\u021bin\u0103 un site web"},"content":{"rendered":"

Afacerile de succes au c\u00e2teva lucruri\u00a0\u00een\"\"\u00a0comun indiferent de industria lor. \u00cen secolul XXI, unul dintre aceste lucruri este un site web bine structurat. Acest\u0103 pagin\u0103 este responsabil\u0103 pentru atragerea majorit\u0103\u021bii traficului site-ului dumneavoastr\u0103, fiind considerat\u0103 u\u0219a virtual\u0103 <\/em>a companiei.<\/p>\n

Pentru crearea unor site-uri cu adev\u0103rat bune este necesar s\u0103 cunoa\u0219te\u021bi principiile de marketing, design \u0219i psihologie ale cump\u0103r\u0103torilor, dar la fel de important este s\u0103 fi\u021bi la curent cu fluxurile afacerii pe internet \u0219i cu tendin\u021bele internetului.<\/p>\n

Site-urile web bine structurate permit antrepenorilor s\u0103 interac\u021bioneze mai u\u0219or cu poten\u021bialii clien\u021bi. Mai jos sunt enumerate 10 elemente pe care orice site ar trebui s\u0103 le aib\u0103:<\/p>\n

    \n
  1. Navigare prietenoas<\/u><\/em><\/strong>\u0103 pentru utilizator<\/u><\/em><\/strong><\/li>\n<\/ol>\n

    Cel mai important element pentru un site este acela de a oferi o navigare virtual\u0103 c\u00e2t mai prietenoas\u0103 pentru utilizator. Pentru a oferi o navigare c\u00e2t mai u\u0219oar\u0103 aspectul site-ului trebuie s\u0103 fie unul simplu \u0219i organizat. \u00cen plus, deasupra fiecarei pagini web ar trebui s\u0103 fie plasat\u0103 o fil\u0103 de c\u0103utare. Link-urile c\u0103tre toate paginile principale ale site-ului dumneavoastr\u0103 ar trebui s\u0103 fie prezente \u00een filele de navigare.<\/p>\n

      \n
    1. Web design \u0219i aspect<\/u><\/em><\/strong><\/li>\n<\/ol>\n

      Design-ul si aspectul sunt foarte importante pentru site-urile web, odat\u0103 ce un poten\u021bial client acceseaz\u0103 pagina ta \u00eei ia doar 50 de milisecunde pentru a decide dac\u0103 dore\u0219te s\u0103 finalizeze navigarea sau dac\u0103 dore\u0219te s\u0103 r\u0103m\u00e2n\u0103 pe site-ul dumneavoastr\u0103. Design-ul web ar trebui s\u0103 fie \u00een concordan\u021b\u0103 cu strategia de branding, astfel \u00eenc\u00e2t \u00een momentul \u00een care un vizitator acceseaz\u0103 site-ul s\u0103 poat\u0103 \u00een\u021belege imediat compania dumneavoastr\u0103.<\/p>\n

      Un alt punct important \u00een ceea ce prive\u0219te design-ul este capacitatea de utilizare a site-ului web. Pentru crearea unei experien\u021be pl\u0103cute pentru utilizator se pot folosi tehnici inovatoare cum ar fi anima\u021biile.<\/p>\n

        \n
      1. Design receptiv<\/u><\/em><\/strong><\/li>\n<\/ol>\n

        De-a lungul anilor, cre\u0219terea num\u0103rului de utilizatori de telefonie mobil\u0103 l-a dep\u0103\u0219it pe cel al num\u0103rului de utilizatori de computere, astfel este esen\u021bial ca design-ul site-urilor web s\u0103 corespund\u0103 la toate tipurile de dispozitive \u0219i la spa\u021biul de pe ecranul acestora.
        \n\"\"<\/p>\n

          \n
        1. Scrierea con\u021binutului<\/u><\/em><\/strong><\/li>\n<\/ol>\n

          Con\u021binutul unui site ofer\u0103 detalii importante cu privire la compania dumneavoastr\u0103 \u0219i serviciile pe care aceasta le ofer\u0103, astfel trebuie s\u0103 v\u0103 asigura\u021bi c\u0103 strategia de branding a companiei este \u00een concordan\u021b\u0103 cu con\u021binutul site-ului. Con\u021binutul de bun\u0103 calitate vine \u00een ajutorul utilizatorilor pentru o \u00een\u021belegere \u0219i o rela\u021bionare mai simpl\u0103 cu site-ul dumneavoastr\u0103.<\/p>\n

            \n
          1. Call to action<\/u><\/em><\/strong><\/li>\n<\/ol>\n

            Abonarea la newsletter, e-mailuri promo\u021bionale, ob\u021binerea de reduceri, ar trebui s\u0103 fie la \u00eendem\u00e2na fiec\u0103rui utilazator al site-ului dumneavoastr\u0103. Astfel, pentru a veni \u00een ajutorul clien\u021bilor \u0219i pentru a-i ghida c\u0103tre activit\u0103\u021bile necesare efectu\u0103rii ac\u021biunilor, trebuie plasate butoane \u0219i link-uri c\u00e2t mai evidente.<\/p>\n

              \n
            1. P\u0103rerea clien\u021bilor (Feedback-ul)<\/u><\/em><\/strong><\/li>\n<\/ol>\n

              Unul dintre elementele obligatorii pentru site-ul dumneavoastr\u0103 este sec\u021biunea de feedback. Aceast\u0103 sec\u021biune afi\u0219eaz\u0103 p\u0103rerea clien\u021bilor, fiind o modalitate de cre\u0219tere a credibilit\u0103\u021bii site-ului. Feedback-ul clien\u021bilor \u00eei face pe vizitatorii mai \u00eencrez\u0103tori \u00een ceea ce prive\u0219te achizi\u021bionarea de pe site-ul dumneavoastr\u0103.<\/p>\n

                \n
              1. Oferta de \u00eenscriere<\/u><\/em><\/strong><\/li>\n<\/ol>\n

                Oferta de \u00eenscriere este o solicitare pe care site-ul dumneavoastr\u0103 o trimite poten\u021bialilor clien\u021bi pentru ca ace\u0219tia s\u0103 primeasc\u0103 ofertele companiei sau e-mailuri promo\u021bionale. Acest lucru ajut\u0103 la colectarea informa\u021biilor de contact ale vizitatorilor site-ului, chiar dac\u0103 ace\u0219tia nu fac achizi\u021bii.<\/p>\n

                  \n
                1. Sec\u021biunea Despre<\/u><\/em><\/strong><\/li>\n<\/ol>\n

                  Asigura\u021bi-v\u0103 c\u0103 sec\u021biunea Despre prezint\u0103 povestea companiei dumneavoastr\u0103. Acest lucru v\u0103 ajut\u0103 s\u0103 oferi\u021bi o impresie bun\u0103 \u0219i s\u0103 ad\u0103uga\u021bi o not\u0103 personal\u0103 site-ului dumneavoastr\u0103.\"\"<\/p>\n

                    \n
                  1. Sec\u021biunea \u00centreb\u0103ri frecvente<\/u><\/em><\/strong><\/li>\n<\/ol>\n

                    O pagin\u0103 dedicat\u0103 \u00eentreb\u0103rilor fecvente, care r\u0103spunde la \u00eentreb\u0103rile de baz\u0103, este cea mai bun\u0103 solu\u021bie pentru a ghida clien\u021bii \u0219i pentru a-i ajuta s\u0103 \u00een\u021beleag\u0103 compania dumneavoastr\u0103 \u0219i oferetele sale.<\/p>\n

                      \n
                    1. Informa\u021bii de contact<\/u><\/em><\/strong><\/li>\n<\/ol>\n

                      Este esen\u021bial ca site-ul dumneavoastr\u0103 s\u0103 afi\u0219eze informa\u021bii detaliate de contact, aceasta fiind o strategie bun\u0103 pentru cre\u0219terea credibilit\u0103\u021bii companiei.<\/p>","protected":false},"excerpt":{"rendered":"

                      Afacerile de succes au c\u00e2teva lucruri\u00a0\u00een\u00a0comun indiferent de industria lor. \u00cen secolul XXI, unul […]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1493","post","type-post","status-publish","format-standard","hentry","category-fara-categorie"],"yoast_head":"\nCe ar trebui s\u0103 con\u021bin\u0103 un site web - Ecosoft<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ecosoft-sibiu.ro\/en\/2021\/11\/23\/ce-ar-trebui-sa-contina-un-site-web\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ce ar trebui s\u0103 con\u021bin\u0103 un site web - Ecosoft\" \/>\n<meta property=\"og:description\" content=\"Afacerile de succes au c\u00e2teva lucruri\u00a0\u00een\u00a0comun indiferent de industria lor. \u00cen secolul XXI, unul […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ecosoft-sibiu.ro\/en\/2021\/11\/23\/ce-ar-trebui-sa-contina-un-site-web\/\" \/>\n<meta property=\"og:site_name\" content=\"Ecosoft\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-23T17:07:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ecosoft-sibiu.ro\/wp-content\/uploads\/2021\/11\/site_web.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ecosoft-sibiu.ro\/#website\",\"url\":\"https:\/\/ecosoft-sibiu.ro\/\",\"name\":\"Ecosoft\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ecosoft-sibiu.ro\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/ecosoft-sibiu.ro\/2021\/11\/23\/ce-ar-trebui-sa-contina-un-site-web\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/ecosoft-sibiu.ro\/wp-content\/uploads\/2021\/11\/site_web.jpg\",\"contentUrl\":\"https:\/\/ecosoft-sibiu.ro\/wp-content\/uploads\/2021\/11\/site_web.jpg\",\"width\":2426,\"height\":1729},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ecosoft-sibiu.ro\/2021\/11\/23\/ce-ar-trebui-sa-contina-un-site-web\/#webpage\",\"url\":\"https:\/\/ecosoft-sibiu.ro\/2021\/11\/23\/ce-ar-trebui-sa-contina-un-site-web\/\",\"name\":\"Ce ar trebui s\\u0103 con\\u021bin\\u0103 un site web - 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